New-In: Versace
Journal

New-In: Versace

by HULA Marketing on Feb 19, 2025

Get to Know: Versace

"Don't be into trends. Don't make fashion own you, but you decide what you are." 

- Gianni Versace

Founded by Gianni Versace in 1978, Versace epitomizes Italian luxury with its exquisite ready-to-wear collections and accessories, alongside the haute couture creations of the Versace Atelier. Renowned for its audacious designs, Versace celebrates sensuality and sexuality, empowering individuals to embrace their confidence, allure, and glamour without the constraints of fleeting trends.


Revolutionizing fashion advertising, Versace has partnered with legendary photographers such as Richard Avedon, Steven Meisel, and Bruce Weber, collaborating with iconic '90s supermodels like Naomi Campbell, Christy Turlington, and Helena Christensen. Together, we crafted some of the most unforgettable images in fashion history.


A pioneer in merging music and fashion, Versace has collaborated with iconic rock stars, including Elton John, Madonna, and Prince, forever redefining the landscape of style.

Versace Extended

If the iconic Gianni Versace line is out of your budget, don't worry—there are younger, quirkier, and more affordable options available, like Versus, Versace Collection, and Versace Jeans Couture.


You might not know that there was once a second line called Istante, established in the early '90s. This collection offered slightly lower prices with more subtle designs, featuring Zeus as the icon instead of Medusa. Many customers who appreciate quality but find Gianni Versace too flashy often gravitate toward Istante. Unfortunately, this line closed in the late '90s following Gianni's passing.

Versace Staples at HULA

If the iconic Gianni Versace line is out of your budget, don't worry—there are younger, quirkier, and more affordable options available, like Versus, Versace Collection, and Versace Jeans Couture.


You might not know that there was once a second line called Istante, established in the early '90s. This collection offered slightly lower prices with more subtle designs, featuring Zeus as the icon instead of Medusa. Many customers who appreciate quality but find Gianni Versace too flashy often gravitate toward Istante. Unfortunately, this line closed in the late '90s following Gianni's passing.

Versace epitomizes luxury and innovation in fashion, empowering individuals to express their confidence. Since its founding by Gianni Versace in 1978, the brand has pushed boundaries with bold designs and iconic motifs like the Medusa logo. This blend of opulence and modernity has made Versace a timeless symbol of self-assurance.


Explore our exclusive selection of Versace items at HULA and discover how you can elevate your style and confidence.