4 Quiet Luxury Fashion Labels You Need To Know
by Central HULA on Apr 18, 2023
In the world of fashion, there has been a growing trend towards a new concept of luxury: quiet luxury. While traditional luxury brands often emphasize flashy logos and ostentatious displays of wealth, quiet luxury takes a more understated approach, focusing on quality, craftsmanship, and subtle design details.
Quiet luxury fashion brands often eschew the trend-driven, fast-paced nature of the fashion industry, instead prioritizing timeless pieces that can be worn season after season. One of the key features is its emphasis on minimalism, which tends to favor neutral hues and simple, elegant designs. This minimalist aesthetic is often reflected in the brand's marketing and advertising, which is typically more subdued and understated than that of traditional luxury brands. Read ahead to see our top four quiet luxury brands you should keep an eye out for !
1. The Row
If we had to define 'quiet luxury', The Row would be the brand. Founded in 2001 by Mary-Kate and Ashley Olsen, it thrives on simplicity, impeccable construction and precise tailoring. Their collections are designed to be timeless and versatile, which often feature simple silhouettes and neutral colors, with a focus on luxurious fabrics such as cashmere, silk, and leather. The Row is also known for its limited production runs and exclusive distribution, which adds to its aura of exclusivity and rarity.
Khaite was founded in 2016 by Catherine Holstein and has gained a following for its minimalist designs and attention to detail. Its collections often feature classic silhouettes with subtle modern twists and is renowned for its exquisite cashmere, delicate crêpe blouses, and prominent leather. Despite being established as recently as 2016, the label has already garnered a devoted following among A-list celebrities such as Kendall Jenner and Meghan Markle.
3. Jil Sander
Jil Sander becomes a powerhouse of European luxury minimalism, exuding a sense of elegance and modernism. Now based in Milan, the brand embodies an effortless cool and reinterprets classic styles with twisted proportions, thoughtfully placed bold branding on the chest, back, and hem, then presented in natural tones and monochrome as the brand's recognizable visual language.
4. Ralph Lauren
While Ralph Lauren is not known for being a "quiet" luxury brand in the same way as The Row or Khaite, the label is still highly regarded for its classic and enduring designs that have become synonymous with American style and luxury.
In a world where fast fashion and disposable clothing have become the norm, quiet luxury fashion offers a refreshing alternative. Whether you're looking for a classic trench coat, a beautifully crafted leather handbag, or a cozy cashmere sweater, these brands offer a more thoughtful, intentional approach to fashion by prioritizing quality, sustainability, and timeless design.
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