It's a Wrap - HULA Year in Review
by HULA Marketing on Jan 07, 2025
As we reflect on the past year at HULA, we are filled with gratitude and pride. Thanks to our amazing HULA community, we’ve reached some incredible milestones that showcase our commitment to sustainability and preowned fashion!
A Thriving Community
88% of our sellers repeatedly consign with us, with 26% of consigning on a monthly basis. Additionally, we have become a shopping destination with more and more visitors from overseas.
This year, we welcomed over 1,500 new customers, with 50% returning to shop with us again. Your loyalty means everything to us, and we’re excited to continue this journey together.
A Sustainable Impact
This year, we consigned and sold 11,000 items! But our impact goes beyond just numbers. By redistributing these garments, we potentially saved about 4 tonnes of waste from ending up in landfills. Each item we saved represents a choice to prevent the purchase of a new product, which carries its own environmental costs.
Consider this: producing a single cotton shirt requires a staggering 3,000 liters of water. Thanks to our efforts, we saved approximately 33 million liters of water!
Additionally, the CO2 emissions we avoided by keeping these items in circulation are equivalent to planting around 3,315 trees!
HULA's "The Style Suite"
This year, HULA had the incredible opportunity to curate and host a month-long pop-up event at The Upper House Hotel; "The Style Suite." This unique experience allowed us to bring our passion for preowned fashion to a broader audience, showcasing over 700 rare, unique and highly coveted pieces from our collection.
Throughout the month, we held engaging events that brought together fashion enthusiasts, influencers, and our loyal customers. From styling workshops to panel discussions featuring industry experts, each event was designed to inspire and educate about the beauty and sustainability of preowned fashion.
h
Recognition and Awards
We are honored to have been recognized by Vogue as one of The Best Vintage Stores in the World and among the top vintage stores in Hong Kong.
Furthermore, we were shortlisted as a finalist for the Cathay Members’ Choice Awards 2024 for Asia’s must-shop vintage in Hong Kong.
Looking Ahead
Thank you for being part of our HULA journey! Together, we’ve built a stronger circular community and made a positive impact. 🌏🌱Here’s to more adventures in the year ahead 💖
a
