Chanel Tweed: The Timeless Tweed That Stitched Its Way Into History

Chanel tweed isn't just a fabric—it's a revolution woven into the very soul of modern fashion. Born from Coco Chanel's daring vision to liberate women from constricting silhouettes, this iconic textile transformed humble menswear into a symbol of empowered femininity and timeless sophistication. For nearly a century, its textured elegance has defined luxury, blending comfort with unparalleled craftsmanship. 

And now, as Chanel’s legacy continues to inspire, fashion enthusiasts have one final weekend to immerse themselves in its history at the Forever Chanel pop-up at Upper House—an unmissable celebration of the brand’s enduring magic.

Coco Chanel was inspired by menswear, particularly the sporting jackets of her lover, the Duke of Westminster. This influence led her to adopt tweed—a fabric traditionally associated with male attire—into her designs. By doing so, she not only transformed the perception of tweed but also paved the way for its acceptance in women's fashion.

As Chanel's designs gained traction, they caught the attention of influential figures who embodied the modern woman. Among them was First Lady Jackie Kennedy, whose iconic appearance in a vibrant strawberry pink Chanel suit in 1963 marked a turning point. This moment not only showcased the suit's elegance but also solidified its reputation as a powerful fashion statement, intertwining it with the aspirations and identities of women in that era. The combination of its elegant design and historical significance has made the Chanel tweed suit a lasting symbol of style.

Beyond its silhouette and history, what truly elevates each suit is its hardware: the interlocking CC buttons.

The Chanel CC buttons on tweed jackets are iconic symbols of luxury and timeless elegance. Featuring the interlocking "C" logo, these buttons represent the brand’s rich heritage and craftsmanship, embodying Coco Chanel's vision of sophisticated yet comfortable fashion. Often seen on classic tweed jackets, the buttons add a distinctive touch that enhances the garment's overall aesthetic. They signify not only the prestige of Chanel but also a commitment to quality, as each piece is meticulously crafted, making them a coveted element in high fashion.

In Chanel's Spring Summer 2025 collection, buttons were designed in celestial motifs featuring moons, suns, and camellias made from rock crystal, metal, and rhinestones.

Honoring the button’s foundational role in Chanel’s tweed craftsmanship, the 2024 Haute Couture show derived its name from this quintessential detail. The motif was featured in a short film starring Naomi Campbell, where this giant sculpture, "The Button", was descending from the ceiling.