What does Ocean Plastic ACTUALLY Mean
by HULA on Jan 11, 2021
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What comes to mind when one mentions ocean plastic? Or when a company releases an eco-product made from ocean plastic? Do fishnets spring to mind or the odd million tonnes of plastic that contaminate the waterways every year? With global warming, climate change and environmental preservation on people's agenda, many activewear, accessories and bags are increasingly made from "ocean plastic". This consumable concept is gaining momentum and not very hard to reject at all, but really, what does "ocean plastic" mean and how much can this help the environment?
Ā Ocean PlasticĀ® In the US, the number of products with āocean wasteā or āocean plasticā in their name or product description is up 21 per cent in 2020, according to Edited, a retail intelligence firm. The most notable brands cultivating "ocean plastic" include Adidas, Stella McCartney and Girlfriend. Brands partner with "ocean plastic" recycled fabric designer and manufacturers, some big players in the recycled fabric business include Parley,Ā Sinterama, Aquafil and Seaqual.Ā Ā From their face values and the connotation of the so-called "ocean waste" and "ocean plastic", having products upcycled from plastic does not seem like a bad idea at all, if that means to be supporting the circular economy, tackling marine pollution and promoting recycling and upcycling. However, even upcycled materials can't be our saving grace once you look past their branding.Ā Ā A lot of upcycled "ocean plastic" fabric such as the Parley's trademarked Ocean PlasticĀ® material is not entirely made from plastic found in the ocean. It is instead made mainly from ocean-bound plastic -- the kind of plastic that is found near shorelines or the plastic that would have otherwise enter the waters. A small portion of the material contains actual plastic found in the ocean (think lost fishnets and bottles). Seaqual, another big name in the recycled fabric industry, states that their products can sometimes contain only 5 per cent of plastic pollution that comes directly from the sea. After all, as Ian Rosenberger, founder and CEO of First Mil, a social enterprise that connects waste-picking microeconomics with brands, once said "No plastic starts in the ocean right? It all comes from the land."Ā Ā
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