Fashioning new cycles for timeless style. HULA is a like-minded community of fashion lovers who care about the planet. We make it easy for you to monetize your wardrobe, and even easier to refresh it with our vast offering of mindfully curated designer womenswear. HULA is a place where circular fashion never ends – because style never fades.

Who we are

HULA is a consignment space committed to extending the life of designer pieces, making fashion more accessible at up to 95% off the retail price.

Since 2017, HULA has grown from an online shop to two brick-and-mortar locations in Hong Kong, offering curated designer items sourced from a community of die-hard fashionistas and industry insiders.
By giving new lives to pre-owned items, we reduce the fashion industry’s carbon footprint — time and time again. Start now @joinhula.

Our Mission

“We want to change the way people shop"

By now, most of us know that textile pollution is the second-largest pollutant in the world. Buying quality over quantity not only helps reduce a major global pollutant, but it also helps the victims of unethical, low-cost manufacturing associated with fast fashion.
By offering a circular fashion experience, our customers are able to refresh their wardrobes with quality, authentic, stylish pieces, all the while helping to reduce textile waste. HULA’s inventory of current and vintage collections comes from our community of fashion lovers and fashion industry veterans to make sure our product curation is always current and unique.

The Hula Values

"Making Fashion Circular"

Trust is Everything

Our in-house team evaluates everything that comes into our hands for authenticity and condition. For extra security, we use AI tech Entrupy to double check our designer bags are the real deal.

More Accessible than Ever

We offer up to 95% off retail prices, which means everyone can rock designer. Retail therapy never felt so good.

100% Circular Fashion

Like a hula hoop, HULA’s consignment system comes full circle. Shop, sell, and then shop some more.If you sell for store credit, we add 10% credit on top — just because we can. 

The HULA Circle

Easy on your wallet, and even better for the planet. HULA is a circular fashion community where members can buy and sell the most covet-worthy designer pieces for less.

Visit our warehouse to browse 5000+ pieces of fashion history from vintage pieces to cult and heritage designer labels. Looking for a quick fix? Drop by our Central boutique for a curated edit where fresh collections drop twice a week. Or shop with us online anytime, anywhere.

Be Part of the Circle

Start Shopping

We collect womenswear from a vast range of brands, from Alaia, Balenciaga, Bottega Veneta, Celine, Chanel, Christian Dior, Gucci, Hermes, Louis Vuitton, Prada to Saint Laurent and more

— all up to 95% off retail price.

Shop Now

Start Selling

Want to sell with us? We have a VIP Butler Service where we do all the hard work for you, from item collection to photography and pricing. We take a maximum 35% commission fee of the item’s selling price.


Whatsapp +852 6290 2106