A Year End Note From Our Founder & CEO #2023 #Wrapped

A Year End Note From Our Founder & CEO #2023 #Wrapped

by HULA Marketing on Jan 02, 2024

Dear our HULA customer,

From the bottom of our hearts, we would like to thank you (our Hula-las!) for giving us another year of doing what we love best, in circular fashion.

It has been a mammoth year and so meaningful as we started off with a brand new website (with less glitch!).  It is 100% better, even though not 100% perfect yet. However, I believe we are gradually getting to a good place. Stay tuned for more tech-enhancements in the new year!

We were then invited by Swire Properties to move into Taikoo Place in May and WOW was that a heavy move.. imaging moving home but 100 times more.. Myself and the team were broken afterwards but it was completely worth it! Our new home is wonderful, and the shopping experience is much better now that the space is twice as large as Wong Chuk Hang.


New warehouse located in Berkshire House, Quarry Bay

More space also means more products. This year we took a record 10,000 of your products and sold almost the same amount!  Potentially saving them from landfill, reducing resource consumption and chemical pollution from buying new pieces. 

(Source: Phys.org, Climate Neutral Group, EPA)


Launching &CO. our new pop-up experience was a new concept to make use of our larger space to bring the community of like-minded businesses together. Through this, we curated weekly events like yoga workshops, styling masterclasses, and engaging panel discussions on fashion sustainability, health, and wellness. It was an opportunity to connect with remarkable brands and draw inspiration from their stories.


&CO. Pop-up space - 'Body + Mind' in Oct


We were voted by Sassy’s Hong Kong Reader Award as ‘Brand Making Sustainability Waves’, and Expat Living Readers’ Choice Awards ‘Best Vintage and Secondhand Fashion’. We are most honoured to win ‘Best Independent Women's Boutique’ (by Expat Living)! Whilst we have always been grateful to win in the sustainability and vintage categories, to win the Best Independent Women's Boutiques category blew my mind, a testament to how much this business model has grown - Thank you to those who voted!


Last but not least, we were invited to have an exclusive Festive Collective Pop-up with PAKT at The Upperhouse. This partnership has been remarkable and instrumental in fostering the growth of sustainable conversations in Hong Kong. It has played a crucial role in introducing the concept of pre-owned fashion to a new audience, making it more acceptable and embraced in the community.


Thank you so much for your continued support, we look forward to serving you more efficiently in 2024 and allowing you to have more fun with fashion! Stay tuned to more exciting projects in the new year!



Wishing you all a great start to 2024!

With Love,

Sarah, Founder & CEO and the HULA team