Who is Hula?
Fashioning new cycles for timeless style. HULA is a like-minded community of fashion lovers who care about the planet. We make it easy for you to monetize your wardrobe, and even easier to refresh it with our vast offering of mindfully curated designer womenswear. HULA is a place where circular fashion never ends – because style never fades.
Who we are
HULA is a consignment space committed to extending the life of designer pieces, making fashion more accessible at up to 95% off the retail price.
Since 2017, HULA has grown from an online shop to two brick-and-mortar locations in Hong Kong, offering curated designer items sourced from a community of die-hard fashionistas and industry insiders.
By giving new lives to pre-owned items, we reduce the fashion industry’s carbon footprint — time and time again. Start now @joinhula.
Our Mission
“We want to change the way people shop"
By now, the fashion industry is the second-biggest consumer of water and is responsible for 2-8 percent of global carbon emissions. Buying quality over quantity not only helps reduce a major global pollutant, but it also helps the victims of unethical, low-cost manufacturing associated with fast fashion.
By offering a circular fashion experience, our customers are able to refresh their wardrobes with quality, authentic, stylish pieces, all the while helping to reduce textile waste. HULA’s inventory of current and vintage collections comes from our community of fashion lovers and fashion industry veterans to make sure our product curation is always current and unique.
The Hula Values
"Making Fashion Circular"
The HULA Circle
Easy on your wallet, and even better for the planet. HULA is a circular fashion community where members can buy and sell the most covet-worthy designer pieces for less.
Visit our warehouse to browse 5000+ pieces of fashion history from vintage pieces to cult and heritage designer labels. Looking for a quick fix? Drop by our Central boutique for a curated edit where fresh collections drop twice a week. Or shop with us online anytime, anywhere.
Be Part of the Circle
