From Studio 54 to American Hustle: Its The 1970's

by HULA on Jul 24, 2020

The 1970s was an exceptional mix of glamour, bohemianism and workwear. The decade can be divided into three parts: early, middle and late. The late 1960s melted into the early 1970s through peasant blouses, flare pants and hippie aesthetics. The middle 1970s brought forth blazers and midi skirts with small neck scarves and large sunglasses - all in earthen tones (reminiscent of the 1940s). The late 1970s evolved into brighter colour palettes and everyone's favourite: disco fever. These changes of style throughout the decade illustrate how society morphed through the complex era.

Cropped Tops and Flares Youth culture was still at an all-time high as small cropped tops and bell-bottom pants continued to be popular. This emulated a more refined version of the style in the 1960s.


Louis Vuitton	Emilio Pucci	Gianfranco Ferre

The Seafarer	Miu Miu	Christian Dior

Paola Vilas	Gucci	Gucci

Caftans Hippie aesthetics continued, but also evolved into a more resort-wear approach. Caftans of designers like Emilio Pucci became popular amongst stars like Cher and Diana Ross.


Emilio Pucci	Roberto Cavalli	Emilio Pucci

Emilio Pucci	Matthew Williamson	Lanvin

Fendi	Marni	Chanel

Jumpsuits Women were wearing the pants more than ever in the 1970s. The jumpsuit was a great way for women to feel sexy, yet masculine.


Gayle Kirkpatrick	Halston Heritage	Missoni

Diane Von Furstenberg	Valentina Brugnatelli	Judith Leiber

Roger Vivier	Gianvito Rossi	Gucci

Boho Floral maxi-dresses, fur, gillets, boots, headbands, tassels... it was all about rock 'n' roll, live musicians, backstage parties, going 'on the road', think Stevie Nicks and Karen Carpenter.


Saloni	Kevork Kiledjian	Flynn Skye

Marni	Sacai	For Love and Lemon

Stella McCartney	Maddalena Marconi	Yves Saint Laurent

Preppy Mini's Amongst the rock 'n' roll vibes, there was still a touch of sweet and innocence - the ultimate 'girl next door' look. Preppy tight-fit shirts, a-line mini skirts and neck ties, worn with chunky heeled shoes and a big smile.


Kenzo	Louis Vuitton	Missoni

Hermès	No. 21	J. Crew

Miu Miu	Saint Laurent	Céline

Studio 54 Anything went at Studio 54. Any celebrity could be found at the infamous club where wild outfits were sported through the late 1970s and early 1980s. Seriously, you could wear anything - even ride in on a white horse. [caption id="attachment_11272" align="aligncenter" width="525"]

Grace Jones[/caption]


Costume National	Yves Saint Laurent	No Brand Name

Miu Miu	Christian Dior	Chanel

Marc by Marc Jacobs	Marni	Morris Moskowiz

Business as Usual Business-wear became increasingly popular in womenswear through the 1970s. Pin-striped and plaid suits worked well with knit textiles and soft blouses. These were often paired with classic bags and chunky heeled loafers.