FLOWERCORE: Women Are Blossoming & Brands Are Listening
by HULA Marketing on Apr 11, 2024
The fashion industry is in full bloom. Women are blossoming and brands are listening.
We’ve spotted flowers as appliques, on choker necklaces, as metallic accessories and belts as well as full garments making it the trend of the season.
A breath of fresh air found in new and pre-loved styles and silhouettes. Unlike the softly romantic florals of seasons past, 2024's trending floral dresses are all about impact — structured silhouettes and striking sequins take the place of tiered ruffles while sheer fabrics and moody color palettes bring a charged energy to this spring style staple.
Take a look at how some of our favorite pieces are stopping to smell the flowers & rediscovering the greenness of this SS24.
DRIES VAN NOTEN
One of the most successful designers from the renowned Antwerp Six, the Belgian’s collections delight with bold, abstract patterns and floral motifs.
|
 |
DRIES VAN NOTENCamel cotton single breasted notch lapel trompe l'œil coat HK$4,000 |
VETEMENTSBurgundy floral jacquard lighter-heel tabi boots HK$2,160 |
Designer Bill Blass once said, "When in doubt, wear red." But what about when red is in doubt? It's time to go green.
GET YOUR GREENS!
Ranging from soft to vivid, from pistachio to emerald; these items infuse your outfit with a dash of spring. Are you ready to don your greens?
|
 |
PRADAGreen lambskin leather short sleeve top HK$3,300 |
D&GGreen cotton bamboo jeans HK$1,200 |
 |
 |
HERMÈSNavy Vache Hunter leather and green Toile Officier Herbag Zip 31 shoulder bag HK$20,000 |
GUCCIOlive snakeskin-embossed leather square-toe horsebit loafers HK$2,000 |
Jeremy Scott quoted once; '' don’t really shop, unless it's pre-owned’’ and we totally agree with him.
A splash of color pops off your screen. This Jeremy Scott mini dress is taking you immediately to a summer day in the seventies.
|
 |
 |
JEREMY SCOTTBlack mixed-media cotton-blend floral dress HK$1,500 |
SALVATORE FERRAGAMOWhite leather heel pumps HK$2,200 |
FENDIPink leather Micro Peekaboo shoulder bag HK$2,500 |
GUCCI GARDEN
A House print with a new expression where bunches of geraniums in shades of blue are scattered across the GG motif.
|
GUCCIBrown and blue Supreme GG Blooms Dionysus shoulder bag HK$13,000 |
