Welcome to SOHO by HULA
by HULA Marketing on Apr 09, 2026
We are proud to announce the opening of our new SOHO boutique, a carefully curated destination designed to bring together the best in fashion, culture, and creativity under one roof. Modeled after HUB, the SOHO store features dedicated zones that cater to every style and shopping need.
Within the space are zoned areas; The Designer Icon, The Main Event, Next Gen, Main Event, The Studio - each with a curated selection, guiding visitors through distinct moods and styles.
“I wanted SOHO to encapsulate what HUB by HULA already showcases — our unique point of view on luxury presented in a fresh, boutique-style, one‑stop destination. Soho is such a vibrant, creative neighborhood; we designed the space to capture passersby and invite discovery. By blending refined materials and thoughtful curation, the store becomes a playground for our conscious, stylish community — a place to get lost in both the moment and fashion history.”
Each area showcases products from established luxury brands to emerging designers from around the world, with every corner reflecting its unique aesthetics.
We are absolutely thrilled to unveil our new space and can’t wait for you to come and see it! We look forward to welcoming you and sharing all the amazing things we have in store. Come visit us soon—we can’t wait to see you!
