Gemma Hayden-Blest is a floral artist creating botanical beauty for photoshoots, prints, events and installations. Her previous clients have included; Jack Wills, Alice & Olivia, Lane Crawford and Home Journal. Gemma is currently living in Hong Kong, after moving from L.A. and nurturing her newborn baby boy.
What are you working on at the moment?
Right this moment I’m working on floral press gifts for a fashion label launching this week but longer term I’m working on a book to try and capture some of the fleeting beauty of flowers.
Who is your girl-crush?
I’m an unashamed stalker of various babes on Instagram – Lou Doillon is definitely a favourite. She brings her mom’s style (Jane Birkin) into the modern day.
How would you describe your style?
I love vintage, it’s always a bit quirkier than something that’s been fine tuned for modern manufacture. I also love that it has a history and is a bit rough around the edges. Florals of course play a big role in my wardrobe and I love a hint of bygone eras – high waistbands, floaty blouses, drop hems. When I’m on-set there has to be a touch of practically in my dressing, usually ripped denims and converse (stained with paint and pollen).
One iconic designer piece do you wish you owned?
The insanely beautiful green sequin dress Natasha Poly wore down the catwalk for Balmain – Spring 2009. Droooooool
Head over to the Style Insider page to read more about Gemma.