HULA opens doors to its first Central store!

by HULA , March 9, 2021

Hong Kong — HULA is excited to announce the launch of our new store on the 19th of March, 21 in the heart of the city! This will be HULA’s second retail space and first-ever boutique, landing at G/F 56-58 Hollywood Road, Central, which will be open 7 days a week.

 

Only 8 minutes walking distance from Central or Sheung Wan MTR Station — this new HULA store will feature a highly curated selection of 500+ unique designer womenswear pieces — across ready-to-wear, handbags, shoes and accessories, some of which are exclusive to the Central Store, transforming the HULA shopping experience into a different, more elevated, personal and cosy experience. Our highlight brands include Balenciaga, Bottega Veneta, Celine, Chanel, Christian Dior, Fendi, Gucci, Isabel Marant, Prada, Louis Vuitton and Saint Laurent plus many more, up to 95% off retail price.

 

Floral arrangements by Tom Tom @the.flower.people

 

To further explore the omnichannel experience, the Central retail space will now offer a ‘Click & Collect’ option

 

There will be weekly and bi-weekly drops, so with every visit you are greeted with new pieces. To further explore the omnichannel experience, the Central retail space will now offer a ‘Click & Collect” option to alleviate the annoyances of having to make returns from home, should you have time to try items in store. Shoppers may also reserve pieces they see online to try in the store — both services available after 24 hours notice. For our new and existing consigners, the store has made it possible to ‘drop off’ their beloved items for sale (with prior notice) up to 20 items each time.

Sign up to hear about events about fashion sustainability, a styling session or an interview with an inspiring person – events will be a more intimate affair than the warehouse, comfortably holding around 30 persons.

 

Floral arrangements by Tom Tom @the.flower.people

 

We particularly want to work towards expelling the conventional thinking about ‘shopping secondhand’, by showcasing our new and hardly worn products in the elevated manner they deserve

 

Shoppers may also book an appointment with our in-house stylists for a personalised styling session more conveniently before or after work. We hope that being in closer proximity to our audience adds not only shopping convenience but also helps us better communicate with a wider community. Offering a more accessible physical touchpoint in an upscale location, like Central, will allow us to introduce more people to circular fashion and sustainable living. We particularly want to work towards expelling the conventional thinking about ‘shopping secondhand’, by showcasing our new and hardly worn products in the elevated manner they deserve and connecting consumers with our experts, who can inform our customers about style and how to shop smarter. We are living in a city that is only just catching up on sustainable development, therefore it is our mission to reeducate about the benefits of shopping pre-owned, to make designer pieces more accessible to the masses, whilst showcasing the quality and craftsmanship of each of our designer brands.

 

The warehouse will offer the same ‘Click & Collect’ service and still act as a ‘drop off’ location.

 

Meanwhile, our warehouse space in Wong Chuk Hang will still be open 6 days per week and will house over 5,000 unique pieces. We feel this is catered for a more ‘experienced pre-owned shopper’, who is used to browsing through hundreds of treasures and are fully immersed in ‘fashion history’ for at least a couple of hours! The warehouse will offer the same ‘Click & Collect’ service and still act as a ‘drop off’ location. With the capacity to host up to 60 people at a time, our Wong Chuk Hang Warehouse is more suited for larger events. To book a private event, be it a small group of girlfriends or a charity shopping night, please contact hello@thehula.com to enquire.

 

Floral arrangements by Tom Tom @the.flower.people

 

As both locations offer such different experiences and because all of HULA’s items are unique, both stores will of course be worth a visit!

“After the success of our 3-week-pop-up on Hollywood Road last year, opening a permanent space in Central was a no-brainer and we were lucky to have found the perfect location! Our mission is to one day have many more offline spaces to co-exist with our online store. We feel that it is important to offer our customers a physical experience to ensure the quality and authenticity of the beautiful items we showcase for sale. I hope this will encourage Hong Kong citizens to shop pre-owned, shop locally and shop sustainably. I look forward to showing you around the space soon!”. – Sarah Fung, Founder & CEO

 

 

ADDRESS:

 

HULA SHOP
GF, 56-58 Hollywood Road
Central, Hong Kong
T/ +852 2455 1211

Mon – Fri 11am – 7pm | Sat – Sun 12-6pm

 

 

HULA WAREHOUSE
5A, Evergreen Industrial Mansion
12 Yip Fat Street
Wong Chuk Hang, HK
T/ +852 2455 1511

Mon – Fri 11am – 7pm | Sat – 2-6pm

*Please check over public holidays for updated closures and opening times

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