The 1970s was an exceptional mix of glamour, bohemianism and workwear. The decade can be divided into three parts: early, middle and late. The late 1960s melted into the early 1970s through peasant blouses, flare pants and hippie aesthetics. The middle 1970s brought forth blazers and midi skirts with small neck scarves and large sunglasses – all in earthen tones (reminiscent of the 1940s). The late 1970s evolved into brighter colour palettes and everyone’s favourite: disco fever. These changes of style throughout the decade illustrate how society morphed through the complex era.
Cropped Tops and Flares
Youth culture was still at an all-time high as small cropped tops and bell-bottom pants continued to be popular. This emulated a more refined version of the style in the 1960s.
|Louis Vuitton||Emilio Pucci||Gianfranco Ferre|
|The Seafarer||Miu Miu||Christian Dior|
Hippie aesthetics continued, but also evolved into a more resort-wear approach. Caftans of designers like Emilio Pucci became popular amongst stars like Cher and Diana Ross.
|Emilio Pucci||Roberto Cavalli||Emilio Pucci|
|Emilio Pucci||Matthew Williamson||Lanvin|
Women were wearing the pants more than ever in the 1970s. The jumpsuit was a great way for women to feel sexy, yet masculine.
|Gayle Kirkpatrick||Halston Heritage||Missoni|
|Diane Von Furstenberg||Valentina Brugnatelli||Judith Leiber|
|Roger Vivier||Gianvito Rossi||Gucci|
Floral maxi-dresses, fur, gillets, boots, headbands, tassels… it was all about rock ‘n’ roll, live musicians, backstage parties, going ‘on the road’, think Stevie Nicks and Karen Carpenter.
|Saloni||Kevork Kiledjian||Flynn Skye|
|Marni||Sacai||For Love and Lemon|
|Stella McCartney||Maddalena Marconi||Yves Saint Laurent|
Amongst the rock ‘n’ roll vibes, there was still a touch of sweet and innocence – the ultimate ‘girl next door’ look. Preppy tight-fit shirts, a-line mini skirts and neck ties, worn with chunky heeled shoes and a big smile.
|Hermès||No. 21||J. Crew|
|Miu Miu||Saint Laurent||Céline|
Anything went at Studio 54. Any celebrity could be found at the infamous club where wild outfits were sported through the late 1970s and early 1980s. Seriously, you could wear anything – even ride in on a white horse.
|Costume National||Yves Saint Laurent||No Brand Name|
|Miu Miu||Christian Dior||Chanel|
|Marc by Marc Jacobs||Marni||Morris Moskowiz|
Business as Usual
Business-wear became increasingly popular in womenswear through the 1970s. Pin-striped and plaid suits worked well with knit textiles and soft blouses. These were often paired with classic bags and chunky heeled loafers.