the most memorable fashion campaigns of 2018

by HULA , January 4, 2019
Victoria Bekham FW2018 – Photographer: Juergen Teller.


A good fashion campaign with memorable creative direction could change the course of a brand and a business’ trajectory.  Here are some of our favourite few: Victoria Beckham’s reinterpretation of a Marc Jacobs ad she starred in ten years ago where she emerged from a shopping bag, but this time for her own eponymous label; Acne Studio‘s creating a 90’s vibe, inspired by 90’s actress Juliette Lewis; Gucci‘s Spring campaign depicting an “Utopian Fantasy” fully illustrated by Spanish artist Ignasi Monreal and Steven Meisel’s cinematic Spring and Fall Chloé campaign videos, which were also captured as stills and Versace’s campaign with 54 models standing side by side — claimed to be the longest advertisement image ever, also shot by Steven Meisel.


Acne Studios SS2018 – Model: Juliette Lewis, Photographer: Talia Chetrit
Alexander McQueen FW2108 – Model: Shanelle Nyasiase, Photographer: Jamie Hawkesworth
Gucci SS18 – Digital painting by Spanish artist and illustrator Ignasi Monreal.
Chloé FW2018 – Photographer: Steven Meisel


Versace, FW2019 – Photographer Steven Meisel
Calvin Klein SS2018 — Photography: Willy Vanderperre


Missoni SS2019 – Model: Kendall Jenner, Photographer: Harley Weir.
Stella McCartney FW2018 – Model: Nina Marker, Photographer: Johnny Dufort
Proenza Schouler SS2018 – Model MariaCarla Boscono, Photographed by Tyrone Lebon


Source: Fashionista, Harpers Bazaar