A good fashion campaign with memorable creative direction could change the course of a brand and a business’ trajectory.  Here are some of our favourite few: Victoria Beckham’s reinterpretation of a Marc Jacobs ad she starred in ten years ago where she emerged from a shopping bag, but this time for her own eponymous label; Acne Studio‘s creating a 90’s vibe, inspired by 90’s actress Juliette Lewis; Gucci‘s Spring campaign depicting an “Utopian Fantasy” fully illustrated by Spanish artist Ignasi Monreal and Steven Meisel’s cinematic Spring and Fall Chloé campaign videos, which were also captured as stills and Versace’s campaign with 54 models standing side by side — claimed to be the longest advertisement image ever, also shot by Steven Meisel.

Source: Fashionista, Harpers Bazaar